Battery retrofit campaigns
Your 2014 customer and your 2021 customer get different emails. Both get one before 1 January 2027.
One campaign, run against your own install records. You send an export, you approve everything before it sends, and the enquiries come back to your inbox.
AU$2,200 a month for the database campaign · AU$2,800 with prospecting. AUD, media spend extra.
The whole thing, in order
- You send the export.One CSV, empty columns included. We would rather see the gaps than have you tidy them first.
- We sort it, and take people out.By install date, system size, inverter and battery status. Anyone with a battery, a live quote or an open warranty job comes out.
- We ask what your crews can install.Installs a month, and weeks booked out. The send schedule is built to that number.
- We write it. You approve it.Emails, SMS, landing page and Meta ads in one document. Nothing sends until you have read it.
- It goes out in batches.A few hundred at a time. Two thousand emails from a new sending domain land in spam, and a list that all replies in one week swamps your phone.
- The enquiry lands in your inbox.From the form, with the answers attached. Our automated first reply goes out within 24 hours on your behalf, with a booking link. Then you take over.
Who gets which email
Three cuts change what the email says. One decides whether it goes at all.
- Install date.A 2013 customer has an out-of-warranty inverter and a decade of bills. A 2021 customer is weighing storage. Same rebate, different email.
- System size.A 1.5kW array rarely exports enough for a retrofit on its own: that is an upgrade quote. A 6.6kW system with heavy daytime export is contacted first.
- Retrofit suitability, from the file.Inverter brand and age, string or hybrid, phase. It is not a site visit, but it stops us telling four hundred people a battery drops straight on.
Taken out before anyone is written to
Only one battery system per premises is eligible for certificates under the Cheaper Home Batteries Program. Once an address has claimed, it is done.
- Already has a battery, on your records.
- Holds a quote from you, or has a job booked.
- Has an open warranty or service job.
- Has unsubscribed, or asked not to be contacted.
- Email hard-bounced, or post came back.
- A commercial site, unless you want those run separately.
The honest gap
Your file shows what you installed, not what somebody else added three years later. Some of the people we email already have a battery and have used the one claim that address gets. The first email asks, and anyone who says yes comes out of the sequence and the Meta audience. We build the schedule expecting part of the list to be unreachable or ineligible. An agency that quotes you off your total record count is guessing.
How much of the factor a battery earns, by size
Batteries qualify on existing rooftop solar, with no size or age requirement on the system already up there. That is why a 2013 customer is worth an email. The factor is not applied flat across the whole battery.
| Usable capacity | Share of the factor |
|---|---|
| 0 kWh up to 14 kWh inclusive | 100% |
| Above 14 kWh up to 28 kWh inclusive | 60% |
| Above 28 kWh up to 50 kWh inclusive | 15% |
Rebate figures verified 23 August 2026 · Source: Clean Energy Regulator — Solar batteries
What gets sent
Five emails and two SMS per batch, over about six weeks. Each carries your business name, your reply address and a working unsubscribe.
- Email 1What the rebate is worth on the system already on their roof.
- Email 2What a battery does to the power they export, including where the case is weak.
- SMS 1One line. Asks whether they want a site visit. Opt-out on the end.
- Email 3The installation date rule, and what it means for booking. It has a date in it, so it moves people.
- Email 4Sizing. Only one battery per premises earns certificates, so getting the size right first time is the decision.
- Email 5Direct. Site visit, this window, link and number.
- SMS 2Last touch on the batch. Short.
Then the batch closes and we stop. Your customers are left alone until there is a genuine reason to write again: a published date, not a marketing calendar.
The landing page. One page, your branding, nothing to click but the form: name, suburb, phone, what is on the roof now, best time to call. Every field you add costs you enquiries.
The ads. The same segment goes into Meta as a hashed customer list inside your own ad account, and the ads run in the same window. Meta will not match everyone, and we report the matched group as it is. Anyone who fills in the form comes out of the audience. You pay Meta directly. With prospecting (AU$2,800 a month), Meta also reaches cold audiences in your service area.
Cheaper Home Batteries Program
Install date, not sale date
6.8 certificates per usable kWh now. 5.7 from 1 January 2027.
What sets the rate
Rebates are determined by the installation date, not when a contract is signed.
A job sold before 1 January 2027 that installs after it lands on the lower rate. So a campaign aimed at a step-down is limited by what your crews can install before the date, not by how many quotes you can write.
We plan the send schedule against your install capacity and backlog, not the size of your list. If the list is bigger than the window, we hold part back for the next period.
The Clean Energy Regulator: “Retailers are urged not to rush installations to try and beat the changes.” And on enforcement: “We inspect battery installations, and we will investigate and remove bad players.” Its words, not ours.
Rebate figures verified 23 August 2026 · Sources: Clean Energy Regulator — Solar batteries, Clean Energy Regulator — Battery rebates are changing 1 May 2026
What we need from you
- The export: name, address, email, mobile, install date, system size, inverter, battery status. Gaps are fine.
- Partner access to your Meta Business Manager and ad account. You keep ownership.
- Your logo, accreditation and licence numbers as on your quotes, and your warranty wording.
- Confirmation that you hold SAA battery endorsement, and which Clean Energy Council listed batteries you install. Certificates need both.
- Installs a month, weeks booked out, and who answers enquiries and how fast they ring back.
Three weeks from export to first send: segmentation and access in week one, writing in week two, your approval and the first batch in week three. Real changes on the draft push it to week four. You keep the ad account throughout: see how we work.
Questions
My records are a mess. Half the emails are from 2015.
Send them anyway. Bounces show which records are dead. Under about 400 records the campaign does not work, and we will not take that on.
Can I email people who bought from me in 2018?
That is your call, and the first thing we ask you to confirm. Every message names you as the sender and carries a working unsubscribe. Anyone who has opted out is never sent to.
What if they already got a battery from someone else?
Some will have, and that address is spent: one battery per premises earns certificates. Neither of us can see it in your records. The first email asks, and anyone who says yes comes out.
How many leads will I get?
We do not answer that, and no number goes in a proposal: no figure, no range, no credit if we miss. It depends on list size and age, how many have already claimed, and how fast you ring back.
What if the step-down date moves?
The schedule is published in advance and the next change is 1 January 2027. It has moved off-pattern once, so sequences are built around the installation date rule, not a countdown.