Results: three SA campaigns

Dead databases turned into booked installs.

The actual numbers from three South Australian battery retrofit campaigns.

Every figure was confirmed by the installer in writing before it was published.

Across the three campaigns below

Records exported

4,590

Ad spend

AU$1,210

Enquiries

Batteries sold

Adelaide Metro

Case 01: Northern Suburbs

5batteries sold from AU$410 ad spend

The list
Had 1,850 past customer records in the CRM, never touched. Fresh cold leads were costing AU$65 to AU$80 each.
What we sent
Built around the federal rebate step-down, announced 5 weeks out.
A 24-hour automated SMS and form reply, to qualify enquiries at once so nothing went cold overnight.
What happened
210 records suppressed, 1,640 reachable. 33 enquiries at AU$12.42 each, 14 site visits, 5 batteries sold.

Mount Barker

3batteries sold from AU$280 ad spend

The list
Solar installed in 2015 to 2017 and never followed up. Many of those systems were reaching the end of a ten-year inverter warranty.
What we sent
Timed to the end of the original ten-year inverter warranty on 2015–2017 installs, and to the rebate step-down.
A short quiz-style landing page (2 questions: system size, roof type) sorted enquiries by battery size fit before they reached the phone.
What happened
95 records suppressed, 545 reachable. 19 enquiries at AU$14.73 each, 9 site visits, 3 batteries sold.

South Australia

6batteries sold from AU$520 ad spend

The list
Heavy solar uptake here since 2016, but the CRM held 2,100+ old jobs and no retention campaign. Competing installers were already knocking.
What we sent
The angle: your solar covers the day but not your evening peak bill. Paired with the rebate step-down date.
A video ad with the installer standing at a real job site in Christies Beach, plus a 24-hour SMS follow-up to lock in booking slots.
What happened
340 records suppressed, 1,760 reachable. 41 enquiries at AU$12.68 each, 17 site visits, 6 batteries sold.

List size, and how much of it was reachable after bounces and suppression.
How many records were suppressed, and why.
What was sent, and when.
Opens, clicks and form fills as counts, not only as rates.
Enquiries. Then site visits and jobs, but only the ones the installer confirmed, and said so.
Ad spend, and what it bought.
What we changed during the campaign and what happened after.

A percentage without the number underneath it.
A revenue figure we cannot trace to jobs the client confirmed were booked.
A result from a campaign somebody else ran.
Anything from a client who has not signed it off in writing.
An industry benchmark presented as something we achieved. Where a benchmark appears on this site it is labelled as one, and sourced.