Why the list · Not only the rebate
You have his roof layout on file. A cold lead is a postcode.
Battery retrofit is what your old customer list sells right now, because there is a rebate on it. This page is about why that list is worth working either way.
AU$2,200 a month for the database campaign · AU$2,800 with prospecting. AUD, media spend extra.
Same service, same price. There is no second invoice for this.See pricing.
What you already have
“Reactivation” is a marketing word for a plain thing: writing to people who have already bought from you.
- The addressNot a suburb, not a radius. The house. You have been to it.
- The roofOrientation, pitch, strings, where the shading was in 2017 and whether the neighbour's tree has grown since. Some is on file and some is in a crew member's head. Both beat nothing.
- The systemPanel count, array size, inverter brand and model, single or three phase. Whether it was a straightforward job or a day of swearing at a meter box.
- The dateWhen it went on: what warranty it is inside, what tariff era the customer bought into, how long he has been watching a bill since.
- The moneyWhat he paid, so whether he takes the cheapest quote or the good one. Nobody else advertising to him knows that.
- The relationshipHe has your name in his email and your sticker on his switchboard. If it went well he has recommended you.
An advertiser reaching him cold has a postcode, an age bracket and a guess. You have the file. The gap between those two is the reason this service costs what it costs and still makes sense.
The work
We currently run one campaign type: the battery retrofit campaign. It is where the money is today, and it has a published schedule behind it.
We do not sell a servicing or upgrade campaign, and this is not a menu. Four things make up the work. The detail is on the retrofit campaign page.
- Find out what is actually in there.One export, gaps and all. You get a smaller usable list than the row count, and a clearer one: dead addresses, duplicates, houses that have changed hands.
- Decide what each group should be offered.A 2013 customer on a 3kW system and a 2021 customer on 6.6kW are two different conversations. Sorting them decides whether the email gets opened.
- Write to them under your name.Your sender address, branding, warranty wording and accreditation numbers. You approve every word before anything sends.
- Know which record produced which enquiry.So next time you are not guessing. This is the bit that compounds: the second campaign costs the same and works better.
Why it doesn't get done
Installers know the list is worth something. Almost none work it, and the reasons are the same every time.
- The file is in three places.An old CRM, a spreadsheet, invoices in the accounting software. Pulling one list out of three is a day nobody has.
- Nobody owns it.The office has quotes to get out and a phone to answer. Marketing to people who already bought never reaches the top of anybody’s morning.
- The crews are the bottleneck.Booked four weeks out, more enquiries feels wrong. Right up until the week it isn’t, and then the campaign takes three weeks to start.
- Emailing old customers feels risky.One badly timed email to a bloke waiting on a warranty callback and you have a review, not a customer. That fear is correct, and it is what a suppression list is for.
- No agency has ever offered.An agency gets paid for running ads. Working a list you own needs no media budget, so it does not suit one taking a percentage of it.
If the rebate were pulled tomorrow
The published schedule has already moved off-pattern once. Treat it as a plan, not a guarantee.
Your past customers would still be the cheapest people you can sell anything to. The address, roof, system, install date and relationship are all still in your file. Only what the emails are about changes.
We would tell you on the monthly call. Then either we point the same work at the next offer on your list, or we tell you there is nothing on it worth AU$2,200 a month and you should stop paying us.
Three months initial term, then month to month on 30 days' notice, no exit fee. You never hold a twelve-month retainer for a window that closed. See how we work.
Not only batteries
The same list also points at undersized older systems (a solar-upgrade quote), panel additions, inverter replacement, service and health checks, storm and fault work, and referrals. That is why the work does not die with the program.